Trash Panda Energy

Trash Panda Energy is a passion project specializing in energy drinks. The brand was established in a graphic design class and has grown to have a niche following. Trash Panda Energy energizes its consumers with flavors, formulas, and branding.

Graphic Design
Packaging — Branding — Logo Design

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Brand Guidelines
Case Study

Trash Panda Energy is an energy drink brand that combines the fresh flavors of fruit with energizing amino acids and vitamins. Developed for those who love caffeine and trash pandas.

Trash Panda Energy branding is inspired by the environment trash pandas live in. Drink names follow the same pattern, taking inspiration from trash panda actions and personalities. Drinks come in collections—Dumpster Dive and upcoming Garbage Juice.

Raccoons—also known as Trash Pandas, are the center point of Trash Panda Energy’s branding. From the concept to the execution, the imagery of Trash Pandas is the most prominent visual of the brand.

The brand needed a logo and brand identity that would allow them to reach their niche consumer base. These consumers were not just looking for an energy drink, but something unique and fun.