Blockbuster Creative
Blockbuster is a dead brand, having filed for bankruptcy in 2010. I wanted to move Blockbuster from its old identity and create a new one that would more effectively communicate what they do.
Graphic Design
Web Design — Logo Design — Branding
View Design
Web Design
Case Study
Dead Brand
Anyone can recall a brand that is losing popularity, fizzling out, and eventually falling out of the market. Multiple factors can bring a brand to a dying state.
A dead brand is the same as an average brand—but has less to no response from consumers. No brand is safe from losing popularity—Kodak, who controlled almost 70 percent of the United States’ highly lucrative film market at its time, is a dying brand.
Who Was Blockbuster?
Blockbuster can be traced back to Cook Data Services, Inc. from 1982. It was to supply computer software services to Texas’s oil and gas industry. Blockbuster rented out music, movie, and video games.
However, this idea was a bust and soon flipped to the video rental industry. They had over 30+ years of success until they filed bankruptcy in 2010.
The website brings the contrasting and sharp design of the brand into a single site that connects Blockbuster Creative with its clients. The website showcases their services, works, and abilities. The website allows them to sell their agency to clients.
Blockbuster Creative’s usual clientele is non-local, and interactions are done remotely. Email is a good way to track information, progress, and commitments for both the client and the agency. It also helps to track the communication that is needed for working together.
