Urine Gone
Good Harbor Laboratories (GHL), the parent company of Urine Gone, is a pet and home care brand determined to promote sustainability, clean chemistry, and environmentally friendly products. They adopted Urine Gone, an as-seen-on-TV brand cleaner, and have broadened the product line and marketing through the past few years.
Reaching out to their consumers on Instagram, I wanted to expand their branding of feel good, pet, family, and environmental safety and care. With the help of a social media associate and Amazon affiliate links, Urine Gone has an average of 398 clicks per day and 30,000+ engagements within one month.
E-commerce — Social Media
GHL uses blue to promote a fresh, clean, and safe purchase choice. Complementary, the orange shows warmth, energy, and positivity when viewers interact with the brand. Lifestyle images highlight the brand's product, brand, and feel-good sentiment.
As Urine Gone sells on multiple retail shelves and online platforms, consumers leave reviews that the company uses to better its products. Creating a template for this content allows viewers to recognize the brand and see reviews about the product. Instagram shows five-star reviews from Amazon, Target, Walmart, and more.
Amazon is the most influential e-commerce company, pulling products onto its online platform to sell. Listing images grab consumer's attention, helping represent the product in their cart. The visual helps the consumer decide and helps build trust in what they will receive.
Urine Gone listings show the product within six images, giving brief yet detailed information about its usage and effectiveness. Because the product is safe for the environment, tailored content with clean designs highlights the product's safety and lower plastic usage.
A+ content is the visual images, text, and comparison tables under product listings that enhance a consumer's experience and understanding of a product. The enriched multimedia content helps brands distinguish items from competitors and grab consumer attention. A+ content helps optimize search engines and conversion rates, boost product sales, and produce more ROI.
Listed on every listing, the A+ content for Urine Gone allows consumers and clients additional information in an easy-to-read graphic. Urine Gone shows in their A+ content the applications, surfaces, and effectiveness of their products with simple graphics and branded content.
